Experienced and proactive Digital Marketing Manager with over 20 years of expertise in driving brand awareness, consumer engagement, and product consumption. Proven track record in leveraging insights, managing budgets, and leading successful teams. Adept at executing 360-degree marketing plans, developing impactful advertising strategies, and collaborating with other teams. Committed to delivering innovative, on-brand marketing initiatives that align with national and global strategies. Before transitioning to a creative career, I spent over 15 years in the bar and restaurant industry, which honed my ability to communicate effectively with a wide range of personalities. The Hager name is known a little in the skateboarding industry due to one of my sons, Roman.

Over the last 20 or so years I have done projects with many brands including McDonalds, Coke, Grey Goose, EA Sports, Dunkin Donuts, Pepsi, T-Mobile, Xbox, Sony, Office Depot, Tito's, Jet Blue, Michael's, Burger-Fi, White Castle, Party City, Boston Market, Firehouse Subs, Best Western, Essilor, Sprite, Hilton, Sheridan, Extended Stay, PlayStation, Kane's, Lake Nona, Elta, Jets Pizza, Legal Shield, NSU, Yuengling, Motel 6, Delta, Mtn Dew, X-Games, Florida Panthers, IHG, Hyatt and I am sure there are some more that I can't recall.

• Brand Marketing Strategy

• Consumer Engagement

• Retail Activation

• Budget Management

• Local Market Strategy

• Team Leadership and Talent Development

• Insight-Driven Marketing

• Advertising Campaign Development

• Event Coordination and Management

• Web / Digital Design / Development

• Adobe Professional

• Google Docs aka Office Products

• Social Media Megafan

• Photographer / Filmer / Editor

• Numbers / Metrics Addict

• I can do a lot of different things

★ Supported senior management in project planning and execution, handling all aspects of project management.
★ Designed and developed dynamic content-driven media-rich web applications, enhancing user experience and engagement.
★ Documented tasks and tracked expenses, ensuring all project elements were well-organized and within budget.

★ Coordinated project follow-ups and task management, ensuring projects stayed on track and met deadlines.
★ Created financial and time estimates, keeping projects on track and within budget.
★ Managed all interactive projects, from client communication to project delivery, ensuring alignment with client goals.

★ Managed all marketing projects, including ad placements in top automotive publications.
★ Created comprehensive marketing reports, optimizing ad spend and maximizing campaign ROI.
★ Designed and developed marketing materials for various platforms, contributing to record-breaking client engagement at the 2005 SEMA Show.

★ Led a team of 8 designers and developers, creating interactive classrooms for the NAVY, ARMY, and Coast Guard.
★ Oversaw design and development projects, ensuring timely delivery and budget adherence.
★ Developed front and backend Actionscript, enhancing interactive classroom experiences.

★ Designed / Developed 1000s of digital assets including animations, banners, videos, emails, webpages and presentations.
★ Supported senior management in project planning and execution, handling all aspects of project management.
★ Designed and developed dynamic content-driven media-rich web applications, enhancing user experience and engagement.
★ Documented tasks and tracked expenses, ensuring all project elements were well-organized and within budget.

I developed a site that analyzes the online value of a small sample of Red Bull athletes. As an avid believer in the power of social media influencers, I consider it the most vital outlet for any brand, event, or sport aiming to generate revenue in today's world. It's all about that engagement rate! If you don't think I am a fit for the (ROLE) position, I would love to discuss building this out to include every athlete that you sponsor. For those who appreciate stats, this site clearly highlights which athletes have the most influence to grow the brand and identifies those who may be less beneficial from a social media perspective.

I have a passion for numbers, charts, creating dynamic spreadsheets, and organizing data in a way that helps people visualize their current situation, potential, and missed opportunities. Numbers are powerful and honest; the goal is to gather ideas and find solutions that drive the metrics in the desired direction.

I also suggest adding a prospects section where you could compare potential Red Bull athletes versus current ones. I firmly believe that in 2024 and beyond, the ROI of social media influencers will surpass all other advertising outlets.