Dynamic and innovative Brand Marketing Manager with over 20 years of experience driving brand awareness, consumer engagement, and product consumption. Expert in leveraging consumer insights and regional demographics to create impactful marketing strategies. Proven track record in managing budgets, leading high-performing teams, and executing successful marketing campaigns. Highly skilled in digital and social media marketing with a deep understanding of retail activation and product marketing. Passionate about the power of social media influencers and the future of digital marketing. Before transitioning to a creative career, I spent over 15 years in the bar and restaurant industry, which honed my ability to communicate effectively with a wide range of personalities. The Hager name is known a little in the skateboarding industry due to one of my sons, Roman.

Over the last 20 or so years I have done projects with many brands including McDonalds, Coke, Grey Goose, EA Sports, Dunkin Donuts, Pepsi, T-Mobile, Xbox, Sony, Office Depot, Tito's, Jet Blue, Michael's, Burger-Fi, White Castle, Party City, Boston Market, Firehouse Subs, Best Western, Essilor, Sprite, Hilton, Sheridan, Extended Stay, PlayStation, Kane's, Lake Nona, Elta, Jets Pizza, Legal Shield, NSU, Yuengling, Motel 6, Delta, Mtn Dew, X-Games, Florida Panthers, IHG, Hyatt and I am sure there are some more that I can't recall.

• Brand Marketing Strategy

• Consumer Engagement

• Retail Activation

• Budget Management

• Local Market Strategy

• Team Leadership and Talent Development

• Insight-Driven Marketing

• Advertising Campaign Development

• Event Coordination and Management

• Web / Digital Design / Development

• Adobe Professional

• Google Docs aka Office Products

• Social Media Megafan

• Photographer / Filmer / Editor

• Numbers / Metrics Addict

• I can do a lot of different things

★ Used local sales data and consumer insights to identify volume-driving product opportunities.
★ Developed advertising plans and implemented them in line with national/regional standards.
★ Designed and developed dozens of webpages, emails, and interactive assets.

★ Built and led 360-degree marketing plans to increase brand awareness and property attractiveness.
★ Created a variety of marketing videos using Adobe Premiere for high-end vacation properties.
★ Ensured marketing efforts were executed in line with national and global strategies and guidelines.

★ Managed all marketing projects, including ad placements in top automotive publications.
★ Created comprehensive marketing reports, optimizing ad spend and maximizing campaign ROI.
★ Designed and developed marketing materials for various platforms, contributing to record-breaking client engagement at the 2005 SEMA Show.

★ Led a team of 8 designers and developers, creating interactive classrooms for the NAVY, ARMY, and Coast Guard.
★ Oversaw design and development projects, ensuring timely delivery and budget adherence.
★ Developed front and backend Actionscript, enhancing interactive classroom experiences.

★ Designed / Developed 1000s of digital assets including animations, banners, videos, emails, webpages and presentations.
★ Supported senior management in project planning and execution, handling all aspects of project management.
★ Leveraged regional insights and demographics to influence marketing initiatives and drive engagement.
★ Developed and implemented advertising plans, achieving impactful campaigns on time and on budget.

I developed a site that analyzes the online value of a small sample of Red Bull athletes. As an avid believer in the power of social media influencers, I consider it the most vital outlet for any brand, event, or sport aiming to generate revenue in today's world. It's all about that engagement rate! If you don't think I am a fit for the Sr. Manager, Brand Marketing position, I would love to discuss building this out to include every athlete that you sponsor. For those who appreciate stats, this site clearly highlights which athletes have the most influence to grow the brand and identifies those who may be less beneficial from a social media perspective.

I have a passion for numbers, charts, creating dynamic spreadsheets, and organizing data in a way that helps people visualize their current situation, potential, and missed opportunities. Numbers are powerful and honest; the goal is to gather ideas and find solutions that drive the metrics in the desired direction.

I also suggest adding a prospects section where you could compare potential Red Bull athletes versus current ones. I firmly believe that in 2024 and beyond, the ROI of social media influencers will surpass all other advertising outlets.