Innovative and results-driven Brand Marketing Manager with over 20 years of experience in driving brand awareness, consumer engagement, and product consumption. Skilled in leveraging consumer insights, market research, and analytics to drive volume, increase household penetration, and expand market share. Highly organized self-starter with robust analytical and problem-solving skills. Expert in Microsoft Excel and PowerPoint, with a collaborative approach and the ability to work effectively at all organizational levels. Experienced in managing budgets and leading high-performing teams to execute successful marketing campaigns. Before transitioning to a creative career, I spent over 15 years in the bar and restaurant industry, which honed my ability to communicate effectively with a wide range of personalities. The Hager name is known a little in the skateboarding industry due to one of my sons, Roman.

Over the last 20 or so years I have done projects with many brands including McDonalds, Coke, Grey Goose, EA Sports, Dunkin Donuts, Pepsi, T-Mobile, Xbox, Sony, Office Depot, Tito's, Jet Blue, Michael's, Burger-Fi, White Castle, Party City, Boston Market, Firehouse Subs, Best Western, Essilor, Sprite, Hilton, Sheridan, Extended Stay, PlayStation, Kane's, Lake Nona, Elta, Jets Pizza, Legal Shield, NSU, Yuengling, Motel 6, Delta, Mtn Dew, X-Games, Florida Panthers, IHG, Hyatt and I am sure there are some more that I can't recall.

• Brand marketing strategy

• Consumer engagement

• Digital and social media marketing

• Strategic business planning

• Budget management

• Team leadership and development

• Consumer insights

• Market research and data analysis

• Cross-functional collaboration

• Advertising campaign development

• Strategic business planning

• Analytical and problem-solving skills

• Web / Digital Design / Development

• Adobe Professional

• Google Docs aka Office Products

• Social Media Megafan

• Photographer / Filmer / Editor

• Numbers / Metrics Addict

• I can do a lot of different things

★ Used sales data and consumer insights to identify volume-driving product opportunities.
★ Developed advertising plans and implemented them in line with national/regional standards.
★ Designed and developed dozens of webpages and emails. Created many training videos with Premiere.

★ Spearheaded the development of digital experiences, enhancing client engagement and satisfaction.
★ Created a variety of marketing videos using Adobe Premiere for high-end vacation properties.
★ Created customized digital marketing strategies, boosting brand visibility and customer acquisition.

★ Managed all marketing projects, including ad placements in top automotive publications.
★ Developed marketing materials for various platforms, contributing to record-breaking client engagement.
★ Designed and developed marketing materials for various platforms, contributing to record-breaking client engagement at the 2005 SEMA Show.

★ Led a team of 8 designers and developers, creating interactive classrooms for the NAVY, ARMY, and Coast Guard.
★ Oversaw design and development projects, ensuring timely delivery and budget adherence.
★ Developed front and backend Actionscript, enhancing interactive classroom experiences.

★ Designed / Developed 1000s of digital assets including animations, banners, videos, emails, webpages and presentations.
★ Led brand marketing efforts, increasing product consumption and brand love through targeted digital ads.
★ Designed and developed dynamic content-driven media-rich web applications, enhancing user experience and engagement.
★ Developed and implemented advertising plans, achieving impactful campaigns on time and on budget.

I developed a site that analyzes the online value of a small sample of Red Bull athletes. As an avid believer in the power of social media influencers, I consider it the most vital outlet for any brand, event, or sport aiming to generate revenue in today's world. It's all about that engagement rate! If you don't think I am a fit for the R. Manager, Brand Planning & Operations position, I would love to discuss building this out to include every athlete that you sponsor. For those who appreciate stats, this site clearly highlights which athletes have the most influence to grow the brand and identifies those who may be less beneficial from a social media perspective.

I have a passion for numbers, charts, creating dynamic spreadsheets, and organizing data in a way that helps people visualize their current situation, potential, and missed opportunities. Numbers are powerful and honest; the goal is to gather ideas and find solutions that drive the metrics in the desired direction.

I also suggest adding a prospects section where you could compare potential Red Bull athletes versus current ones. I firmly believe that in 2024 and beyond, the ROI of social media influencers will surpass all other advertising outlets.